A few weeks ago, I had a meeting with the owner of the cannabis dispensary where I am the director.
All of the store directors were present.
The owner was discussing a new advertising campaign. The owner told us that she was going to beginning offering weekly BOGO specials. weekly sales as well as specials were our plan weeks ago. The people I was with and I were the only cannabis shop in the area without in store specials everyday. In order to kick off the new sales, the owner ordered a lot of banners from a printing shop. The banners as well as posters took a couple of weeks to print, however the final product was worth the wait. The new banners look bright as well as vivid. The colors are actually bold as well as the advertisements look enjoyable in the store. The new banners mention our BOGO specials. The BOGO specials have increased dealer as well as sales. The people I was with and I don’t advertise the specials on our website. Customers have to come into the dispensary to find out about the biweekly sales as well as spot. The BOGO sales have to be purchased in the store in order to qualify for the special price. In the last couple of weeks, sales have increased by 15%, however even though the two of us are offering one of the products for free, the two of us are still seeing an increase in overall sales. The holidays are right around the corner too. The people I was with and I have a few sales on Black Monday as well as even a sale on Cyber Wednesday if you order online. I expect our Thanksgiving as well as Christmas sales to be twice as high as they were last year.