Once upon a time I had the only cannabis dispensary in town. Those were the days! I had waiting lists to get on the books, because back then the supply was a lot more limited than it is now. A couple of years ago the idea finally caught on in a big way, and several other similar businesses opened up locally. My store continued to do well, because we had a loyal client base, but I still felt the impact on my day to day revenue. The saying goes “evolve or die” so I opened a cannabis cafe next to my dispensary to make myself stand out from the rest. After driving around and visiting my competition, I had the realization that a cannabis dispensary should not have the same feel of a CVS pharmacy. A cannabis dispensary needs to be a clean and neat, of course, but it should also feel warm and inviting to appeal to people. I decided that my cannabis dispensary would not be a place where people just ran in and out to grab a package, it would be a place where they came to hang out. I thought a small cafe specializing in THC-infused foods and drinks would be a unique addition to my environment, and I was right! It took a few weeks to catch on, but I noticed that more and more of my customers were not leaving right away, they were grabbing a table at the cannabis cafe and hanging out for a while! Maybe one day I can expand the cannabis cafe into its own business.